The partnership, which spans a period of 5 years, includes exclusive broadcasting rights for Setanta Sports viewers with a robust lineup of sports programs such as Red Bull X.
The programs are mainly aimed at football, winter sports and motor sports viewers. The diverse list includes more than 25 inspiring documentaries, which subscribers of Setanta Sports TV channels and OTT platform setantasports.com can watch in Georgian, English, Russian and Ukrainian languages.
“We are happy to start a partnership with such a brand. Red Bull has long gone beyond energy drinks. Their main interests in sports are highlighted and it is related to football, motor sports and winter sports. In this case, our interests coincide, because on Setanta Sports, fans can watch all important sporting events, including football, auto and moto tournaments. I think that by offering exclusive content to fans and joint campaigns, we can interest even more people in sports and especially in extreme sports”.Bacha Malazonia – Deputy Director of Setanta Sports
In addition to Georgia, the partnership with Red Bull covers the territory of Ukraine, Moldova, Estonia, Lithuania, Latvia, Belarus, Armenia, Azerbaijan, Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, and Turkmenistan.